Privacy and cookie policy | Smiletech

Information on the protection of personal data and on the use of cookies pursuant to the Regulation (UE) 2016/679 (“GDPR”)

Dear Customer,

Ortodontica Italia s.r.l. based in Rome in VIALE MARCO POLO 90A/90B CAP 00154

Registration in the Rome Company Register

– Registration number: 12927831003

– REA number: RM – 1410910

– Share capital amount: Euro 10,000.00

– VAT number: 12927831003


is the Data Controller of the data supplied by you when registering on the site, or in any case acquired when providing the services to which you can access. It is possible to send requests or communications to the Data Controller at the email address

  • Access to the site does not require entering your personal details.
  • For the possible use of the online ‘contacts’ service and to have access to other additional services, you will have to enter your personal data in the appropriate sections of the site.
  • The data entered will be processed with security measures appropriate to current technological standards and in compliance with the obligations established by Regulation (EU) 2016/679 on the protection of personal data (“GDPR”).
  • According to the law, this treatment will be based on principles of correctness, lawfulness and transparency and protection of your privacy and your rights. The following information relates only to this site and does not concern other websites that may be consulted by the user through redirect links placed on the pages of our site. No data deriving from the consultation of the web service is communicated or disseminated.
  • Pursuant to article 13 of the GDPR, therefore, we provide you with the following information:
  • Initiative Ortodontica Italia s.r.l. collects and processes your personal data for purposes necessary or instrumental to the provision of the services requested by you and provided through this site, also by communicating the data to third-party companies pursuant to art. 5 of this information (appointed by Ortodontica Italia s.r.l. as data processors) for the purposes of the technical and administrative management of the services. Your data may be processed for the internal purposes of compiling personal data lists, bookkeeping, invoicing, creditor management for the satisfaction of all the obligations established by current regulations, statistical purposes, for communications, and additional services explicitly requested by you .

  • The legal bases of the processing, depending on the case, may be your consent, the execution of a contract of which you are a part or the fulfillment of legal obligations to which the Company is subject as Data Controller.
  • Your data may also be processed: (a) to send information and commercial offers for services similar to those you purchased when accessing the Site, unless you object to this processing by sending an email to email and, where you give your express consent, (b) to send information and commercial offers, advertising and informative material, carry out commercial communications, including interactive ones, carry out direct sales or placement of products or services , even of third parties.
  • The treatment will be carried out both manually and using electronic tools, in compliance with all the precautions necessary to guarantee the security and confidentiality of the information.
  • Your data may be processed within our Company by all persons in charge of processing appointed in writing by the Data Controller and trained on the obligations of the Privacy Law.
  • The data may be communicated to third parties, exclusively for technical and operational needs strictly connected to the purposes listed above and in particular to the following categories of subjects: a) Organizations, professionals, companies or other structures entrusted by us with the processing connected to the fulfillment of the obligations administrative, accounting, commercial and management related to the ordinary performance of our economic activity, also for credit recovery purposes; b) To public authorities and administrations for purposes related to the fulfillment of legal obligations; c) Banks, financial institutions or other entities for which the transfer of data is necessary for the purposes of carrying out the activities of our Company, in particular in relation to the fulfillment, on our part, of the contractual obligations assumed towards you.
  • Your personal data will be stored in the servers available to the Company located in the European Union. The Company does not transfer personal data to countries outside the European Union.
  • Your personal data will be kept for the entire duration of your contractual relationship with the Company. Following the termination of the contractual relationship, the Company will keep the personal data relating to the execution of the contract for the fulfillment of contractual and legal obligations, including tax obligations. Subsequently, the personal data relating to the execution of the contract will be kept for a period not exceeding the limitation period established by law in order to possibly assert or defend a right in court.
  • The provision of your personal data is optional, it being understood that the refusal to disclose the data or to give consent to the treatment referred to in point 1 of this information will make it impossible for us to conclude the contract and provide any requested services and to fulfill legal obligations. In case of refusal of the processing of personal data pursuant to art. 2 of this information, the treatment will be limited to the complete execution of the obligations deriving from the provision of the services requested by you, as well as to the fulfillment of the obligations established by laws, regulations and community legislation.
  • The Data Controller is Ortodontica Italia s.r.l.. The list of any personal data processors is available at the offices of the Data Controller and can be requested by sending an email to
  • You can exercise your rights towards the Data Controller at any time, pursuant to articles 15-22 GDPR, which we summarize below for your convenience. In particular, you have the right:
  • to obtain the cessation of treatment in cases where your personal data are processed for direct marketing purposes, also in relation to services identical to those already purchased by our Company (so-called right of opposition);
  • to obtain information in relation to the purposes for which your personal data are processed, the period of processing and the subjects to whom the data are communicated (so-called right of access);
  • to obtain the rectification or integration of inaccurate personal data concerning you (so-called right of rectification);
  • to obtain the cancellation of personal data concerning you in the following cases (a) the data are no longer necessary for the purposes for which they were collected; (b) you have withdrawn your consent to the processing of data if they are processed on the basis of your consent; (c) you have objected to the processing of personal data concerning you in the event that they are processed for our legitimate interest; or (d) the processing of your personal data does not comply with the law. However, we point out that the retention of personal data by the Company is lawful if it is necessary to allow it to fulfill a legal obligation or to ascertain, exercise or defend a right in court (so-called right of cancellation);
  • to obtain that the personal data concerning you are only kept without any other use being made of them in the following cases (a) you dispute the accuracy of the personal data, for the period necessary to allow us to verify the accuracy of such personal data ; (b) the processing is unlawful but you still object to us erasing the personal data; (c) the personal data are necessary for the assessment, exercise or defense of a right in court; (d) you have opposed the processing and we are awaiting verification of the possible prevalence of our legitimate reasons for processing with respect to those of the interested party (so-called right of limitation);
  • to receive in a commonly used format, readable by an automatic and interoperable device, the personal data concerning you processed by automated means, if they are processed by virtue of a contract or on the basis of your consent (so-called portability right).
  • We also remind you that you have the right to contact the Guarantor for the protection of personal data (Piazza di Monte Citorio, 121 – 00186 Rome RM) to assert your rights in relation to the processing of your personal data.
  • Use of Cookies
  • Cookies are small text strings that the sites visited by the user send to his terminal (usually the browser), where they are stored before being re-transmitted to the same sites on the next visit by the same user. While browsing a site, the user can also receive cookies on his terminal that are sent from different sites or web servers (so-called “third parties”), on which some elements may reside (such as, for example, images, maps, sounds, specific links to pages of other domains) present on the site that the user is visiting. The website (hereinafter, the “Site”) uses cookies to make its services simple and efficient for users who view the pages of the Site. Users who view the Site will see quantities entered minimum amount of information in the devices in use, whether they are computers or mobile devices, in small text files called “cookies” saved in the directories used by the User’s web browser. There are various types of cookies, some to make the use of the site more effective, others to enable certain features. By analyzing them in detail, our cookies allow you to:
  • memorize the preferences entered by the visitor;
  • avoid re-entering the same information several times during the visit, such as username and password;
  • The treatment is carried out by the Owner with automated tools. With the exception of technical cookies, strictly necessary for normal navigation, the provision of data is left to the will of the visitor who decides to navigate on the Site after having read the information in short form (so-called banner) and to use the services that involve the installation of cookies. The user can therefore avoid the installation of cookies, with the exception of technical cookies, by refraining from taking any action in correspondence with the banner or through the specific functions available on the various browsers, described in detail in this information.
  • Types of Cookies used by the Site
  • Technical cookies (mandatory)
  • This type of cookie allows certain sections of the site to function correctly. They are of two categories: persistent and session:
  • persistent: once the browser is closed they are not destroyed but remain up to a preset expiration date;
  • of sessions: they are destroyed every time the browser is closed.
  • These cookies, always sent from our domain, are necessary to view the site correctly and in relation to the technical services offered, will therefore always be used and sent, unless the user changes the settings in his browser (thus invalidating some functions or viewing the pages of the site).
  • Analytical cookies
  • The cookies in this category are used to collect information on the use of the site. The Site will use this information for anonymous statistical analysis in order to improve the use of the Site and to make the content more interesting and relevant to users’ wishes. This type of cookie collects anonymous data on user activity and how it arrived on the site. Analytical cookies are sent from the site itself or from third-party domains.
  • The Site uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). The information generated by the cookies on the use of the website (including your IP address in anonymous form) will be transmitted and stored on Google’s servers. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google. You can refuse to use cookies by selecting the appropriate settings on your browser, but note that this could compromise the ability to use certain features of this website. By using this website, you consent to the processing of your data by Google for the methods and purposes indicated above. It is possible to prevent Google from detecting a cookie that is generated by your use of this website (including your IP address) and processing di tali dati, scaricando e installando il plugin per browser disponibile al seguente indirizzo web:

Cookie utilizzati dal Sito

A seguire la lista di cookie tecnici, analytics e di profilazione utilizzati da questo Sito:

  • Google Analytics
    • _ga: persistente
    • _gat: persistente
    • _gid: persistente

Come disabilitare i cookie mediante configurazione del browser


  • Eseguire il Browser Chrome
  • Fare click sul menù presente nella barra degli strumenti del browser a fianco della finestra di inserimento url per la navigazione
  • Selezionare Impostazioni
  • Fare clic su Mostra Impostazioni Avanzate
  • Nella sezione “Privacy” fare clic su bottone “Impostazioni contenuti
  • Nella sezione “Cookie” è possibile modificare le seguenti impostazioni relative ai cookie:
    • Consentire il salvataggio dei dati in locale
    • Modificare i dati locali solo fino alla chiusura del browser
    • Impedire ai siti di impostare i cookie
    • Bloccare i cookie di terze parti e i dati dei siti
      Manage exceptions for some websites
    • Deleting one or all cookies
    • For more information, visit the dedicated page.
    • MozillaFirefox
    • Run the Mozilla Firefox Browser
    • Click on the menu in the browser toolbar next to the url entry window for navigation
    • Select Options
    • Select the Privacy panel
    • Click Show Advanced Settings
    • In the “Privacy” section, click on the “Content settings” button
    • In the “Tracking” section it is possible to change the following cookie settings:
    • Request sites not to do any tracking
    • Communicate to the sites the availability to be traced
    • Do not communicate any preferences regarding the tracking of personal data
    • From the “History” section you can:
    • By enabling “Use custom settings” select to accept third-party cookies (always, from the most visited or never visited sites) and to keep them for a specific period (until they expire, close Firefox or ask each time)
    • Remove individual stored cookies
    • For more information, visit the dedicated page.
    • Internet Explorer/Edge
    • Run Internet Explorer/Edge Browser
    • Click the Tools button and choose Internet Options
    • Click on the Privacy tab and in the Settings section change the slider according to the desired action for the cookies:
    • Block all cookies
    • Allow all cookies
    • Selection of sites from which to obtain cookies: move the cursor to an intermediate position so as not to block or allow all cookies, then press on Sites, in the Web Site Address box enter an internet site and then press on Block or Allow
    • For more information, visit the dedicated page.
    • Safaris 6
    • Run the Safari Browser
    • Click on Safari, select Preferences and click on Privacy
    • In the Block Cookies section, specify how Safari must accept cookies from websites.
    • To view which sites have stored cookies, click on Details
    • For more information, visit the dedicated page.
    • Safari iOS (mobile devices)
    • Run the iOS Safari Browser
    • Tap on Settings and then Safari
    • Tap on Block Cookies and choose from the various options: “Never”, “Third-party and advertisers” or “Always”
    • To delete all cookies stored by Safari, tap on Settings, then on Safari and finally on Clear Cookies and Data
    • For more information, visit the dedicated page.
    • Opera
    • Run the Opera Browser
    • Click on Preferences then on Advanced and finally on Cookies
    • Select one of the following options:
    • Accept all cookies
    • Accept cookies only from the site you are visiting: third-party cookies that are sent from a domain other than the one you are visiting will be rejected
    • Never accept cookies: All cookies will never be saved
    • For more information, visit the dedicated page.